Tuesday, February 27, 2024
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NBA Africa Establishes New Office in Kenya

NBA Africa (www.NBA.com) today announced the establishment of a new subsidiary in Kenya, with an office located in Westlands, Nairobi. The NBA Kenya office will support all of the league’s business and basketball development initiatives in the country and will be led by NBA Kenya Senior Director and Country Operations Lead Michael Finley. The new office marks NBA Africa’s fifth office on the continent, joining Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; and Lagos, Nigeria.

To commemorate the office opening, NBA Africa held a Jr. NBA clinic for 70 boys and girls ages 16 and under in Nairobi, with the presence of five-time NBA champion Ron Harper, NBA Africa CEO Victor Williams, Basketball Africa League President Amadou Gallo Fall, and Finley.

“The launch of our office in Nairobi reflects the enormous potential for basketball and the NBA in Kenya and across East Africa,” said Williams. “Basketball is one of the most popular team sports among Kenyan youth, and having a year-round presence on the ground will allow us to work more closely with local stakeholders to further grow the game here and make it more accessible to fans and players across the country.”

“I have been involved in the Kenyan basketball community for many years and have seen firsthand the passion for the game here,” said Finley. “I am excited to lead the new office and look forward to growing our footprint in the region and positively impacting communities across the nation by creating new opportunities for youth to play the game and fans to interact with the NBA.”

“I’m honored to be part of this historic announcement and support the league’s efforts to grow basketball in Kenya and across the continent,” said Harper. “It has been really special for me to engage with the youth here and teach them what I know. I have no doubt that the future of basketball in Kenya is extremely bright thanks to the league’s efforts.”

A U.S. native, Finley has served as NBA Africa Director of Basketball Business Development for the past five years. Prior to joining the NBA, he spent more than two decades in a variety of basketball development roles on the continent, with a focus on East Africa.

Harper was selected 8th overall by the Cleveland Cavaliers in the 1986 NBA Draft and went on to win five NBA championships over the course of his 15-year career, including three consecutive titles with the Chicago Bulls (1996-1998) and back-to-back titles with the Los Angeles Lakers (2000 and 2001).

Distributed by APO Group on behalf of National Basketball Association (NBA).

Contact:
Pawel Weszka
NBA Africa PR&Communications
pweszka@nba.com
+27 71 899 6791

About NBA Africa:
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; and Lagos, Nigeria. The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010. The league’s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, an NBA Store, the BAL, and more. Last year, NBA Africa reached more than eight million youth across the continent through basketball development, life-skills programming, and social media engagement.

NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015. The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its fourth season in March 2024. Fans can follow @NBA_Africa and @theBAL on Facebook, Instagram, X and YouTube.

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