Dear reader, Klook’s recent announcement of a US$210 million financing round underscores its strategic vision for the future of travel. The investment will bolster product innovation, enabling the platform to broaden its city pass offerings and enhancing convenience and savings for travellers. Additionally, Klook aims to amplify its digital presence through the Klook Kreator programme, leveraging social and user-generated content to drive conversions. The infusion of capital will also contribute to AI integration, building on a recent collaboration with Google Cloud to incorporate Generative AI across the platform. Klook, launched in 2014, has distinguished itself by curating quality experiences globally, boasting an annualised gross booking value of US$3 billion. Despite the challenges posed by the pandemic, the company achieved overall profitability earlier this year, signalling resilience and adaptability. CEO and Co-Founder Ethan Lin emphasised the strategic use of resources during the pandemic, including digitization efforts and supply network expansion. The company anticipates capitalising on the post-COVID recovery in Asia, with upcoming global events like the Paris Olympics 2024 and Osaka World Expo 2025 presenting opportunities for growth. Positioned as a frontrunner in the dynamic Asia Pacific travel market, Klook aims to cater to the rising demand for immersive travel experiences and showcase the best of Asia to a global audience. As the travel industry is projected to soar to US$15.5 trillion by 2033, Klook’s strategic allocation of funds aligns with the positive industry outlook in Asia and underscores its commitment to sustainable expansion. Sainul, Editor.