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BİGA Home Aims to Expand Across the Entire African Continent Following the Establishment of 20 Sales Points in Senegal

As of today, BİGA Home ( has expanded to include 15 operational sales points, with a year-end target of reaching 20 sales points. Doğanlar Furniture Group, under its BİGA Home brand, aims to export its products to nearly 20 countries, focusing primarily on Senegal, as well as several African nations, including ECOWAS and Mauritania, and the USA.

Since its establishment in Senegal in September 2023, Biga Home, a venture by Doğanlar Furniture Group, has quickly expanded to 20 sales points, with 15 of them actively operating. The brand is also featured in dedicated corners within Senegal’s prominent home and lifestyle retail outlets.

Doğanlar Furniture Group, overseeing 6 brands, brings its 50 years of expertise to the African continent with the establishment of Senegal’s first and only furniture production facility.

Gearing Up to Become a Prominent Brand in Africa Through the Corporate and Dealership Network

BİGA Home’s primary objective is to extend its presence across Senegal and the entire African continent through its dealership network. The brand aims to open stores in Mauritania and expand its footprint to the United States through exports. The annual production goal for BİGA Home’s designs, manufactured by the factory in Senegal, is set at 200,000 units.

İsmail Doğan, Doğanlar Furniture Group Chairman of the Board, expressed his satisfaction with the success of Biga Home in Senegal and their aspiration to become a global brand.

Doğanlar Furniture Group, under the BİGA Home brand, has set out to export its products to nearly 20 countries, focusing on Senegal and various African nations, including ECOWAS and Mauritania, as well as the USA.

Distributed by APO Group on behalf of BİGA Home.

Note to the Editor:

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About Doğanlar Holding: Founded in the 1970s by Hacı Ali Doğan, Doğanlar Holding stands as one of Türkiye’s prominent group companies in the furniture, retail, energy, and construction sectors.

Doğanlar Holding engages in collaborations with diverse institutions and organizations across different continents and sets a precedent for innovation and global corporate standards in Türkiye.

About Doğanlar Furniture Group: Doğanlar Furniture Group, originating from the establishment of Doğtaş in 1972, operates under the umbrella of Doğanlar Holding as a publicly traded company, encompassing 6 distinct brands and a newly established production facility in Senegal featuring the BİGA Home brand.


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