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The Iron Dames show the force of pink at the 24 Hours of Le Mans

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What do you want to be when you grow up?

An astronaut chef. A jet pilot. A dancer. A racing driver.

Children’s imaginations run wild, and these dreams can sometimes seem like a distant future, an intangible concept difficult to grasp. But perhaps seeing their dreams featured on one of the most eye-catching liveries in all of international motorsports this year will help these aspirations feel more like reality. Because as the Iron Dames’ 2024 Le Mans project says, “Every Dream Matters.”

Ahead of the 24 Hours of Le Mans, the first all-women lineup in endurance racing asked fans on social media “what did you dream of becoming when you were a child.” They later visited an elementary school in Le Mans, France, asking them to draw how they imagined their future, and explained the story of how the Iron Dames are “Women Driven by Dreams.” With the help of AI, the drawings were converted into a livery that symbolizes what the Iron Dames stand for.

Iron Dames founder Deborah Mayer (in black) with Rahel Frey, Sarah Bovy and Michelle Gatting. (Courtesy of Iron Dames)

“We want to tell the kids that no matter what you are dreaming of becoming, everything in life is possible,” said Michelle Gatting, one of the three women who will pilot the Lamborghini Huracan GT3 Evo2. “As long as you have a dream, a vision in your head of something you want to achieve, it’s already a big thing.”

Who are the ‘Iron Dames’?

Six years ago, former racing driver Deborah Mayer founded the Iron Dames to show that women can be involved in motorsports in any capacity. As Gatting said, “to prove that women can compete on the same level as men in motorsports.”

It’s about empowering women and easing the barriers to entry women face in the male-dominated world of motorsports, promoting inclusivity and investing in helping develop young talent. But it’s also about being competitive and winning, a project to last for years to come rather than a flash-in-the-pan type moment.

Gatting was one of the first Iron Dames, joining in 2019 before it even had a name.

“The project was basically not born yet,” she said. “It was already in the mind of Deborah, that she had a vision about during the project.” Gatting received an email about testing the car, which was a Ferrari at the time. It’s the kind of offer you don’t say no to.


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